Consulting

Who is Patrick McEvoy and what can he do for my practice?

Patrick McEvoy is a recovering former consultant and senior executive/partner at Ernst & Young, KPMG and Orion Capital Partners LLC.

In addition to building two enormously successful offline businesses using online marketing techniques, he has sold scores of high value information products and services online.

Ok, enough with the third-person narrative “boilerplate”… let’s really talk.

I’ve been marketing and selling (yes…selling - it’s not a dirty word) professional services for over 28 years now. All in all I’ve sold over $100,000,000 dollars of high value professional services in my lifetime such as SEC compliance, international corporate tax strategies, IT consulting, audit services, legal services and general business consulting. I’ve done this with some the biggest consulting firms in the world and I’ve done it in my own “boutique” consulting operations.

So, you may be wondering… what’s the secret to law firm marketing success? In my experience, it’s irresistible education based content that builds trust, attracts prospects, begins a relationship, and ultimately closes the deal with persuasive permission marketing.

It’s what works for me, my law firm clients and countless other successful businesses that make the most of today’s marketing tools and environment.

It’s All About Educating Your Client Using Trust Based Marketing

Attorney marketing is all about building your personal brand and developing trust with your clients.

In order to develop trust you must deliver a complete and compelling educational message. The only cost effective medium for doing that today is the Internet.

While there are a lot of ways to potentially market a law firm none of them can compare to the internet for ease, market reach and complete message delivery.

Based On This Premise - Here’s What I Offer You

I can work with you to develop a web based strategy that serves as the primary delivery platform for multi media educational materials that will bring you high quality clients in a cost effective manner.

Starting with an effective web site, I’ll show you how to use the Internet to develop and deliver White Papers, Special Reports, Streaming Video, Streaming Audio, Articles and Web Casts. All of this is easy, cost effective and actually fun to do.

In addition I show you how to get large volumes of targeted traffic to your web site and how that traffic will get your phone ringing with new client calls. Find out more by contacting me.

Positioning Your Practice

In my experience 99% of all attorneys have little or no positioning and as a result have no clear way of differentiating themselves and penetrating a definable target market.

If you are trying to market to everybody…you are marketing to “nobody.”

I will show you how to fix this problem. Contact me to learn more.

Educating Your Best Prospects

Writing and creating multi-media that converts prospects into live paying clients is an art form and it’s an art they didn’t teach you in law school.

With some one million lawyers in the country you need materials that quickly capture your prospect’s attention, develops trust and moves them to action.

I can show you how to produce these materials. Contact me to get started.

Coversion Copywriting

When it comes time to move your prospects to action, I’ll help you tell the stories that your prospects want to hear. Effective sales pages, reports, white papers, video tutorials, and audio presentations can all be part of the marketing mix that converts a prospect into a client.

Let me show what my clients and other successful lawyers around the country are doing.

Click here and let’s talk about what works for you.

Warmly,

P.S. Feel free to call me with any questions that you might have at 519-752-2669.