Rainmaker Best Practices Blog Is Back

After a long hiatus I’ve decided to bring back the Rainmaker Best Practices Blog to give you some new law firm marketing ideas.

I was traversing the law marketing blog landscape this weekend and ran into this post at Bruce MacEwen’s blog “Adam Smith, Esq”

Even though the post was written in March of 2006, absolutely nothing has changed in the arcane and often confused world of lawyer and attorney marketing.

One of Bruce’s readers wrote this:

“Most businesses know their leading indicators of sales. For example, if the company increases the number of sales calls in January, there will be more sales in April.

“Has anyone analyzed empirically what the leading indicators of sales are for AmLaw 200 law firms? Do the indicators include ads in the trade press? Fancy dinners with potential clients? Rounds of golf with potential clients? Publishing articles in legal or trade journals? Giving speeches? Winning jury trials? Closing big deals?

“It strikes me that law firms have very little idea of what business development activities they really want to encourage among their lawyers and so take a scattershot approach to the effort.

“Has anyone thought intelligently about this?”

Well the answer is…NO they haven’t.

This is the first post of a new round of “lawyer marketing” bashing on my part and for those of you that remember my old blog posts of 2006 please come back and see the new resources and materials that will be going up on this completely redesigned web site in the next few weeks.

There have been a lot of changes in marketing for law firms and I hope to present some of them to you here so that you can start thinking intelligently about them.

Read more about this blog here.