Dr. Phil’s Army Of “Morons” and Law Firm Marketing Plans

Can you learn something about law firm marketing plans from Dr. Phil?

Most of you are probably retching into your garbage cans right now just thinking about it.

Dr. Phil is probably the most irritating personality I can think of and I bet a lot of you would agree with me. His advice is vacuous, superficial and loaded with platitudes that I can get from any reasonably well experienced local bartender for the price of a drink.

Dr. Phil has an army of “morons” that he has collected from Oprah’s talk show and the Maury Pauvitch daily “low life spectacle” for followers.

These “morons” have made Dr. Phil the most highly paid psychologist in America in 2007 with an income of an estimated thirty million dollars (yup - that’s $30,000,000.00) according to Forbes Magazine.

I bet that I have your full attention now!

Most people simply cannot grasp that market leaders (Rainmakers) are made, not born. It doesn’t matter whether your talking about a law firm, a CPA firm or even the world of “baby pablum” psychology.

There are literally thousands of ordinary even sub-standard professionals who gone from being once virtually “nobodies” in their professions to “preeminent expert” status and now enjoy success far beyond anything that they (or even you) could have imagined possible.

These new “breed” of experts have better positioning…better personal branding and… a better understanding of their target clients than the “wannabes” in their perspective fields.

They DON’T have better educations, better experience, more knowledge or even more expertise.

What they have done is either consciously or unconsciously stumbled upon the secret to enormously lucrative marketing success.

The difference between Dr. Phil with his thirty million dollar book deals, TV contracts, best selling books and celebrity clients and contacts and the local neighbourhood minimum wage social worker has NOTHING to do with his credentials or background expertise from the school of “hard knocks.”

It has EVERYTHING to do with his positioning, his superior personal branding, his willingness to speak the language of his target markets (read: soccer moms who have lost their minds from interacting solely with preschoolers 20 hours per day or “trailer” trash who lack self esteem and suffer from eating and substance abuse disorders.)

In short Dr. Phil is the MOST VISIBLE expert in his marketplace.

And…here is the good news for you. You can easily do the same thing.

There are very simple, easy to implement and proven strategies that you can use right now to go from “invisible” to “visible” in any market - and very, very, very rapidly.

Will this work for law firms, CPA firms or other professionals who have “high brow” target markets?

Well…it sure as hell is working for Robert Shapiro who has taken his O.J.Simpson fame and parlayed it into Legalzoom.com.

Robert Shapiro who’s main area of expertise centers around white collar criminal defense issues is now a partner in the very creative online enterprise that provides everything from simple incorporations to real estate transfers.

The famous “criminal trial” lawyer is probably taking some of your firm’s “bread and butter” business right now as you’re reading this blog post.

How well known are you in your target markets?

I think you’ll agree (or you’ll violently disagree) that Dr. Phil and Robert Shapiro can certainly teach you something about law firm marketing plans that work.

Kick off some comments on this article by posting your thoughts below.