Category — New Technologies

Definition: “Matrix: Something that constitutes the place or point from which something else originates, takes form, or develops: The Greco-Roman world was the matrix for Western civilization.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 2008.

Fundamental to the success of any law firm marketing campaign and any law firm marketing plan is understanding the concept of the “sales funnel.”

Yes, whether you like it or not legal services marketing (just like any other professional service such as business consulting, CPA services or even psychological counseling - think Dr. Phil) is a business and as a business it must follow the fundamental rules of marketing.

Read the full article below after you’ve watched the video.

I’m still hearing the same old lament over and over again from attorneys, lawyers and law firm marketing directors: “Marketing on the Internet is a waste of time.”

Well…did it ever occur to you that you simply don’t know what you’re doing?

Here is a video from YouTube.com that is titled “How To Sue Drug Companies For Free.” It explains how you can sue a drug company even if you have no money using the contingency fee structure that we have in America.

You build a web site for four reasons and four reasons only…to get prospective clients to visit your site, learn about you, come to trust you and then eventually become a paying client.

The major problem you all face is: “How do I get people to visit my web site?”

How would like Google, Yahoo and MSN to send you all the high quality clients you can handle for free.

No this isn’t paid advertising.

This is where Search Engine Optimization (SEO for short) comes to the rescue.

Back in 2001 I started to get “very serious” about marketing high value professional services via the Internet. That meant more domains, more niche markets and more web sites.

It also meant more visitors to my various sites and the need to have reliable web hosting that could handle my “growing pains” and my unique technical requirements.

Well a few thousand dollars, several months and a huge amount of frustration later I realized three things: