Category — Marketing Tips

Given the events of the past few weeks there is little doubt that we’re now in a recession (unless you think a $600 Billion current deficit and a $10 Trillion overall deficit is going to”perk” things up around here real soon.)

Even gloomier…it’s expected that the worst downturn since the 1930’s is expected to last 18-24 months!

Here are eight “dirt cheap” things you can do RIGHT NOW to get your marketing ready for what is looking like a very bleak 2009:

1. Develop a “deep” understanding of your client including what they “need”…not what they “want” RIGHT now.

A recent poll found that 82 percent of small businesses use word of mouth to grow their business, and that 15 percent rely almost exclusively on word of mouth.

Word of mouth is the “Holy Grail” of professional service firm marketing. There is no other better client referral than the enthusiastic  recommendation of your firm by an impassioned existing client to another potential client.